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Professional Communication in the Creative World

June 30, 2023 by tprochera Leave a Comment

Hello, all!

So, today I thought I would talk about communicating with others in the creative industry. And I don’t mean sending a text a band member or artists you’re already familiar with.  I’m talking about when you are reaching out to fellow industry professionals in a professional capacity.

I believe I have already talked about behaviour on social media, in Facebook groups, etc., but this is about directly contacting someone, particularly for the first time.

I get that things have changed over the decades and centuries. We are not as formal as we once were. There is no “Dearest Sir of the Highest Regard” anymore. But we are still trying to make connections and we are still trying to make an impression on the person we are reaching out to, or at least we should be.

Some of us have been doing this for decades and have become used to a certain level of etiquette.  So when you send me an e-mail that says, ” S’up, check out my track…” I am not likely to pay attention to it, never mind provide an actual response. Your work may be brilliant but you have shown you don’t know how to properly introduce yourself to people and that immaturity will likely translate to your other interactions.  Yes, it is possible these are scam e-mails but I know of artists etc. who actually think this is appropriate.

There is a way to insert a recipient’s name in a message, even if you’re doing a mass e-mailing. And even if you don’t do that, a proper greeting and a little explanation about yourself is necessary. Why are you contacting the person? (Make sure you know what you want to get out of the interaction and that your connection is actually relevant to both of you.) Who are you? What is your genre or style of art? Why should they engage further (open an attachment, go to a website) other than because you’re trying to tell them to?

Something to the effect of “Greetings, so-and-so (or just Greetings if it’s going to several people), I am a <artist type> from <location> with a focus on <genre or style>. Since you are involved in <related field>  I wanted to reach out to introduce myself and my work to you for the purpose of <purpose>”  etc., etc. might work. I’m sure there are better formats out there and templates that will be targeted to specific ends.  But the point it to make your intention clear and to show you’re serious. And, honestly, with all the phishing and such going around, a generic blurb of an e-mail is less likely to get engaged with for safety purposes alone.

And know that there can be legitimate standards of conduct for different fields. Writers spend months preparing a query letter and book proposal in search of a publisher or agent, so if you just willy-nilly send an e-mail or a text to someone at Simon and Schuster with, “Yo, just wrote a book. Check it out.” miracles happen but it’s not likely going to go well.

And here’s another thing. If you’re not familiar with it already, there is something called Blind Carbon Copy – or BCC – in reference to e-mails. This allows you to hide the addresses of the people to whom you are sending a message. Essentially it’s just a matter of putting the addresses in the BCC box instead of the To box. Learn to use it. 

I recently received a message – someone passing on a bunch of music tracks – and every recipient’s e-mail was laid out for all to see. There are times when one does send out a message to several people – we all understand that – and it is possible this was done accidentally, but such indiscretion is in no way professional and it exposed us all to potentially unwanted communication, or worse, in the future. 

When you are calling someone, try to plan out why you’re calling and what you’re going to say before you dial. Maybe even have a little script in front of you for security. Learn a bit about the company or person you’re reaching out to so you aren’t calling an art gallery that focuses on portraits to pitch your collection of landscapes. Related but not related, I once had a parent call me to enquire about swimming lessons for their child, apparently not aware that Swimming Tigress Music is, in fact, a music company. Just because something’s on a list or in a directory that doesn’t mean it’s for you. 🙂

And, finally – this is not really direct communication as such – look at how you present yourself in online gatherings, like webinars. Webinars can be great places to learn new skills and gain new information, but some people think it is a good opportunity to promote themselves.

I was on a webinar recently where people were trying to draw on the host’s screen – not sure how that’s even possible – and the chat was filled with “Check out my site…” “New vid on my TikTok…” etc.  even after the host had specifically expressed that self-promotion is not appreciate. Incredibly distracting.

As an observer, I see two things here. I see a) you don’t know how to be polite and follow the rules, and b) you aren’t there to learn and you don’t care that I might be there to learn. You just want to rack up views on your video, or whatever it happens to be. How likely do you think I am going to be to suddenly stop watching the educational webinar to follow up on those invitations and interact with you? You just look silly.

I don’t mean to criticize or be overbearing. I get it. We all want to get out there, have people experience out work and, hopefully, make good money at it. But in this insta-world in which we live, where we try to abbreviate everything and anything over 60-seconds is not considered worthy of our time, a thoughtful communication will make you look like you know what you’re doing and get you more attention.

In Swimming Tigress News,

Just a reminder that if you are a music teacher looking for new repertoire for the fall, I humbly invite you to check out my songbooks for young singers, Bad Moods and Seven Other Super Reasons to Sing a Silly Song and the follow up, Brain Freezes and Seven More Super Reasons to Sing a Silly Song.  These books are filled with songs that you will love teaching as much as your students will love to sing. You can find them on Sheet Music Plus, Amazon, and at

www.tiffanyprochera.com.

And if you want inspiration to help keep you creative juices flowing, the audiobook version of my ebook, Idea Factory: 20 Tantalizing Tips to Turbocharge Your Creativity,  narrated by yours truly, is now available on Amazon and Audible!

Have a great day and happy creating!

Tiffany

Filed Under: Uncategorized Tagged With: being professional, communication, creative career, creative tips, creativity, professional communication, swimming tigress music

Another Tip From an Idea Factory – Everybody Has a Story

May 25, 2023 by tprochera Leave a Comment

Hello, all!

So, let’s talk. It’s easy to get creatively stuck from time to time – you don’t know where to go with a project or you’re having trouble  coming up with an idea for the project in the first place.  And it’s not fun when you have the desire to bring something to the world, and especially not when there are deadlines involved.

This is where I can be of service.

You see, as a creative community I think we need to support each other because we all have different strengths to bring to the table. And  idea generation just happens to be one of mine. 🙂 In my e-book and now audiobook,  Idea Factory: 20 Tantalizing Tips to Turbocharge Your Creativity, I joke about how I can’t tell you how to market or promote your art since I haven’t sold more than a handful of anything I’ve ever done but I’ve got project ideas coming out the wazoo and I always have.  I will literally be working on one song and suddenly be struck with  lyrics for another. 

So,  if you don’t mind, I’m going to share another tip from the book to help you get through a dry spell. You can check out my last post for another tool to put in your creative arsenal, if you haven’t already read it.

Tip  #7 is called “Everybody Has A Story”. It’s about looking at someone you’ve never met  – in a grocery store, while you’re out for a walk – and creating a backstory for them.  Look at where they are, how they’re dressed, what they’re doing, and try to imagine their life – where they came from, where they are now, where they might be going.

You can be as sensational as you like about it. Maybe that woman in the trench coat is a spy heading to a meeting with her handler to learn about her next mission. Maybe that man running past you on the sidewalk is training for a marathon because his father died before he ever had a chance to complete one and he wants to honour his memory.  Get into the details – establish a real sense of knowing that person inside and out.

This exercise  will not only help you to boost your creativity, since you’re making up a bunch of stuff, but it will help you feel more connected to the world  around you. So often, we go through our lives just zooming past everything and everybody.  We don’t even notice the person we  pass on the street, yet alone contemplate where they came from and what brought them to that moment in time.  You might be surprised at the amount of empathy you’ll develop in the process.

So why not take your people watching to the next level and have some fun? And feel free to comment and let us know what you’ve observed!

For more information on Idea Factory you can learn more on the website , and you can find it on Amazon, iTunes,  and Audible, depending on your format preference. 

Have a great day and happy creating!

Tiffany

Filed Under: Uncategorized Tagged With: audiobook, backstory, creative inspiration, creative tips, creativity, ebook, idea factory, swimming tigress music, swimming tigress press, tips for artists, writers block, writing

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